I worked on two key projects for the Reebok brand: a VR experience and a campaign launch for Victoria Beckham.

For the VR experience, I collaborated closely with a visual designer to transform a keynote deck into three immersive VR rooms, each inspired by an iconic Reebok sneaker — the Classic, Pump, and Freestyle. These rooms reflected the latest style guide and brought the brand’s narrative to life. Initially developed for the Oculus Rift, the experience was later optimized for Oculus Go for broader accessibility and ease of sharing.

For the Victoria Beckham campaign, I took the lead on rapid prototyping and full production code, working closely with designers to shape the concept, visual language, and interactions. I also coordinated with the Reebok development team to seamlessly deploy the campaign on their main site.